Marketing Content and Social Media Lead

Description

We are seeking an experienced and creative Marketing Content and Social Media Lead to join our team!

This role is ideal for a dynamic professional with a strong background in content writing and strategy. The Marketing Content and Social Media Lead will drive the creation of high-quality, engaging, and impactful content to support our brand's growth, thought leadership, SEO, and internal communications efforts.

Bilingual proficiency in English and French is essential for success in this role.

Here is a little window into our company: Aspire Software, the operational arm of Valsoft Corp, operates and manages Valsoft’s global portfolio of wholly owned software companies, providing mission-critical solutions across multiple verticals. By implementing industry best practices, Aspire delivers a time-sensitive integration process, and the operation of a decentralized model has allowed it to become a hub for creating rapid growth by reinvesting in its portfolio.

Our motto is “Be Humble, Stay Hungry!”

The successful candidate will live within commutable distance of our office in Saint-Laurent, Montreal working in an onsite work model!

What your day will look like:

Content Creation

• Develop and execute a comprehensive content strategy aligned with the company’s marketing, business, and internal communication goals
• Produce high-quality content tailored to our target audience, including institutional investors, asset managers, technology partners, and internal stakeholders
• Lead the creation of various content formats, such as blogs, white papers, case studies, webinars, videos, infographics, newsletters, and more
• Conceptualize and create engaging video content, including promotional videos, explainer videos, thought leadership interviews, and event recaps
• Ensure all content aligns with brand messaging, tone, and regulatory standards within the investment and financial services industry

Campaign and Internal Communication Support

• Partner with HR and Communication to develop internal communication materials, such as newsletters, leadership announcements, intranet content, and key messaging for company-wide initiatives
• Ensure internal communication reflects the company’s culture, values, and strategic goals while keeping employees informed and engaged

Social Media Strategy and Posting

• Develop and manage a social media content calendar to ensure consistent and engaging posts across all platforms, including LinkedIn, Twitter, Facebook, and others relevant to the industry
• Create and curate compelling social media content that resonates with target audiences and supports marketing campaigns
• Monitor social media engagement and analytics, using insights to optimize performance and inform future strategies
• Stay up-to-date on social media trends and best practices to enhance the company’s online presence and strengthen its brand identity
• Collaborate with design and multimedia teams to produce visually engaging posts, including videos, graphics, and infographics

Content Performance and Optimization

• Monitor and measure the performance of content across all platforms, using analytics to inform strategy and improvements
• Optimize content for SEO to enhance online visibility and drive organic traffic

About You:

• At least a bachelor’s degree in Marketing, Communications, or a related field is essential
• Minimum of 3+ years in content marketing, with experience in internal communications, preferably in the investment technology or financial services sector
• Bilingual proficiency in English and French is essential
• Strong written and verbal communication skills in English and French
• Strong understanding of financial services, investment management, fintech, and the regulatory environment
• Exceptional writing, editing, and storytelling abilities
• Proficiency in digital marketing tools and platforms (e.g., CMS, analytics, SEO tools)
• Familiarity with investment technology concepts and ability to translate complex ideas into clear, engaging content
• Experience in crafting and delivering impactful internal communication strategies
• Strategic thinking with a creative mindset
• Strong project management and organizational skills
• Ability to manage multiple priorities and meet deadlines in a fast-paced environment
• Collaborative approach and excellent interpersonal skills
• Legally authorized to work in Canada

For information about Aspire Software, please visit our website at www.aspiresoftware.com

We thank all applicants for their interest; however, only those candidates selected for an interview will be contacted.